The seven Core Domains

• Demand — someone wants something: a customer's problem, a search, a question.
• Commitment — what was decided in response: a proposal, a contract, a plan, a strategy.
• Fulfillment — the commitment made real: a product shipped, a service delivered, a page published.
• Value — what the delivery is worth: what a product or service actually does for someone.
• Financial — value expressed as money: price, revenue, cost.
• Relationship — who is connected to whom: customers, partners, teams, brands.
• Insight — what was learned: analysis, lessons, hypotheses.

Business meaning flows from demand to commitment to fulfillment to value to money. Relationship (with whom) and insight (what we learned) act on that flow from the side.

Insight changes how the next demand is read. That closes the loop, and each turn of it leaves the business a little more certain.

When in doubt, ask what the thing answers.

• "Who wants this?" — Demand
• "What did we promise?" — Commitment
• "What did we deliver?" — Fulfillment
• "What is it good for?" — Value
• "How much?" — Financial
• "Who is this between?" — Relationship
• "What did we learn?" — Insight

It is tempting to say "our work is special, we need an eighth domain". Usually the thing fits one of the seven; it just lacks a name.

Adding domains lets the same thing land in two of them, and meaning can no longer be matched across apps. So every piece of knowledge (a meaning object) must belong to one of the seven; it cannot be saved under any other.