CloudEffects

Connector — Search and analytics

Which words find you, and where you stall.

Connect Google Search Console and GA4, and your site’s search record comes in day by day: which words it showed up for, how often, at what position, how many clicks, and the page views of each page. Add Google Ads Keyword Planner and you also learn how often each word is searched in a month — and the words are lined up by headroom, not by volume.

Works

Two ways in

What your site counts, and what Google confirms.

OS iXanagi has two ways in for the numbers. A connector connects. This connector is the line between Google and your brand: it brings in how you show up in search, and GA4’s page views. The other is the measurement the Website App already puts on your public site (the beacon): it counts what happens on the site itself — pages read, on-site searches, outcomes such as a form sent. Google’s daily values are taken as Google confirmed them, so importing the same day again replaces it instead of counting it twice. The beacon adds up each signal as it arrives.

The Website App’s beaconThis connector
In a wordOS iXanagi’s own measurement, already on your public siteThe line between Google (Search Console, GA4, Keyword Planner) and your brand
What it seesPages read, on-site searches, and outcomes such as a form sentSearch words, impressions, clicks and position; page views per page; monthly search volume per word
How it countsCounted as each signal arrives, with nothing that identifies a personTaken as Google confirmed them: re-importing a day replaces it, never counts it twice
How you startRuns once the Website App is active — nothing to connect“Connect with Google” under Connections, then pick your existing property

How it flows

Connect once. See where to work next.

From connecting to counting outcomes, in five screens. The screens are samples; the sites, words and figures are examples.

Connect with Google and pick what you already have
1Connect with Google and pick what you already have

Under Connections, press “Connect with Google” and sign in with the Google account that already uses this site’s GA4 and Search Console. Pick the existing property and site — nothing to set up again. Choose the days and press “Ingest now”.

1 / 5

Who it suits

Businesses it suits.

Sites that win readers with articles

Blogs and media: what to write next, and which old article to fix first.

Experts and consultants

People find you by searching their problem. See which problems bring them.

Shops that want inquiries

From the search words to the requests that actually landed.

More than one brand

Each brand connects its own site, so the numbers never mix.

What it does

What it does.

Every word, every day

Impressions, clicks, click-through rate and position per search word and per page, day by day.

Against the previous period

28, 90 or 365 days, each set against the period of the same length just before it.

By headroom

Search volume from Keyword Planner times the gap in position. Defend, Improve or High upside.

The gap to your claims

Search words are matched by meaning against your brand’s claims. Demand you have not answered yet becomes material for the next plan.

What stands out

Eight kinds of findings, from “seen but not ranking” to “designed but never built” — each with its page and numbers.

Missing means missing

Days without data, demo rows and unrecognised rows are shown apart and left out of the totals. A gap is never shown as a zero.

With the rest of OS iXanagi

Combined with other Apps, it reaches further.

The numbers do not stay on a report. They meet the strategy, briefs and pages that are already in OS iXanagi.

Strategy

Marketing

“Traffic and Search”, “Strategy vs. Reality” and each topic’s demand all read what this connector brings in.

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Pages and outcomes

Website

When AI builds a page from a brief, the words you have not answered yet and the high-upside words go in as material. Outcomes are counted by the site’s own beacon.

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What changes

Until now, and from now on.

Getting set up

Getting started in four steps.

  1. Get permission to connect

    Connecting a Google account is for people allowed to handle connections. The organisation’s owner can grant it from the Members screen.

  2. Connect with Google

    Under Connections, press “Connect with Google” and sign in with the account that already uses this site’s GA4 and Search Console.

  3. Pick the property and site

    Choose the GA4 property and the Search Console site from the lists. One brand is one site and one domain.

  4. Ingest, and add search volume if you want

    Press “Ingest now”. For search volume, press “Connect with Google (allow Keyword Planner)” and save your Google Ads customer ID (10 digits).

What it needs

What it takes

Every App comes with the plan. Unless an App is activated, its capabilities cannot be used — from the screen or the API.

Apps it needs

Website

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Also needed

A Google account that can see this site’s GA4 property and Search Console site

Also needed

For search volume, a Google Ads account (customer ID)

Goes further with

Marketing

Learn more
Good to know

Analytics and search records are connected read-only, with explicit consent. Search volume is the one exception: Google Ads has no read-only permission, so connecting Keyword Planner asks for access that includes managing the ads account. OS iXanagi only uses it to look up how often words are searched. An Ads account with no active campaigns gets volumes as ranges (for example 1K–10K) rather than exact numbers. From GA4, page views per page are brought in; outcomes are counted by the site’s own beacon. Search Console goes back up to 480 days and GA4 up to 365 days. Competitor rankings are not brought in; competitor positioning is entered by hand. Access can be withdrawn at any time from your Google account settings.

FAQ

What people ask.

  • No. Sign in with the account you already use and pick the existing property and site. Use the property ID, not the measurement ID that starts with G-.

  • Analytics and search records are read-only. Search volume is the one exception: Google Ads has no read-only permission, so connecting Keyword Planner asks for access that includes managing the ads account. OS iXanagi only uses it to look up how often words are searched. You can withdraw access any time from your Google account settings.

  • Search records are one row per day and word (or page); page views are one row per day. Importing again replaces the row, so nothing is counted twice.

  • Yes, as a CSV of date, kind, label and value (kind is search_query or page_view). The same date and label replaces the earlier row.

  • For advanced setups, you can save a service-account key (JSON) instead and add its email to GA4 and Search Console. The key is stored encrypted.

  • The screen tells you. A measured zero, a window where no rows arrived, and a source that could not be read are each shown in their own words, not as the same zero.

  • Not as training. No number is used to train an AI model. The AI reads the records each time it needs them, as material for “Strategy check” and for the pages it drafts; nothing is baked into a model.

Works well with

Better together.

Connector

YouTube

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Connector

Your own AI tools

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How would it work for your business?

Curious? Ask the AI directly — it answers in terms of your business.